Nestled amid Virginia’s Blue Ridge Mountains, Primland, Auberge Resorts Collection, has a whole new look thanks to the efforts of Chad Dorsey Design. A significant redesign effort that redefines back-to-nature luxury introduces fully refreshed public spaces, a new signature restaurant, Leatherflower, and two brand new Mountain Top Tree House Suites.
“We are thrilled to offer our guests an elevated experience inspired by Virginia’s rich heritage,” said Will Rentschler, general manager of Primland, Auberge Resorts Collection. “Paying homage to the beauty and culture of our region, these captivating designs and locally rooted culinary experiences allow us to continue offering unparalleled luxury among the Southern Appalachian Mountains.”
The heartbeat of the property, the Lodge is a regal structure with several welcoming gathering spaces that Chad Dorsey has reimagined with designs that blend casual sophistication with the warmth and hospitality synonymous with the Southeastern region. Drawing from his roots in eastern Tennessee, Dorsey brings an understanding of the region’s charm, and ethos as an outdoor, nature-based escape.
“Inspired by elements that define a quintessential Virginia inn, we maintained the property’s spirit and warmth throughout the common areas by blending elements that are reflective of local tradition,” said Dorsey. “The use of warm textiles and details such as American quilts regionally inspired by Kyle Bunting, mix with contemporary touches throughout the spaces to align with the resort’s world-class amenities.”
The Lodge’s new Great Hall has refined interiors with custom furnishings that work together with antique pieces. In the Study, a custom desk and built-in bookshelves feature locally sourced artwork, books, and artifacts for guests to peruse as they engage with the guest service team. The room is encased by Pierre Frey wallcoverings in rich marigold hues, illustrating the dense Virginia forests and timeless landscapes of the region.
A two-story space with views of the rolling fairways and Blue Ridge Mountains, The Great Hall serves as the primary gathering place for guests. The new interiors showcase a blend of antique, American, European, and custom furniture. Plaid and floral fabrics add depth and texture, while handcrafted wooden mantels encasing two fireplaces create inviting focal points, for gathering, sharing stories and making new memories in Virginia’s Highlands.
The introduction of Leatherflower, the property’s newest farm-to-table restaurant, anchors the enhancement project. Recently awarded the Best of Award of Excellence among Wine Spectator’s 2024 Restaurant Awards, Primland’s signature restaurant embodies the best of Virginia’s culinary scene with a design that conveys the whimsical spirit of the South.
Thoughtfully designed, exposed beams, floral grasscloth wallcovering, and expansive windows frame the stunning landscape views of the 18-hole championship-caliber golf course. Finely detailed furniture, including elegant dining tables and upholstered chairs and banquettes, reflects a high appreciation for artisanal craft, and invites guests to revel in panoramic views of the majestic mountains beyond through intimate seating arrangements. Vibrant patterns in blue, green, coral, and cream capture the spirit of the outdoors, and abundant greenery provides continuity with the flora outside, immersing guests in this unique culinary experience.
Finally, the completion of two new Mountain Top Tree Houses marks a significant addition to the resort’s luxury suite accommodations. Built into the trees and perched above the Dan River Gorge, the new Tree House suites overlook the Kibler Valley with sprawling views of the breathtaking vistas and abundant wildlife surrounds. Custom programming and dining experiences curated exclusively for these private treetop hideaways invite guests to immerse themselves in the beauty of nature while enjoying modern amenities.
With these latest design transformations, Primland, Auberge Resorts Collection continues its commitment to delivering exceptional experiences and comfortable luxury defined by its Blue Ridge, Virginia roots.
For more from Chad Dorsey, be sure to check out this chill “surf shack” in Dallas, Texas.
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