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Denim Drift: Dulux’s 2017 Colour of the Year for Home Design

screen-shot-2016-11-16-at-9-31-07-am-copyIt’s not really too much of a surprise that blue is the nation’s favourite colour: it’s the colour of the sky on a gorgeous sunny day (something us Brits definitely look forward to) and the oceans we dream about swimming in on holiday. Maybe this is what the experts at Dulux were daydreaming about when they chose blue as the defining hue for 2017… either that or David Beckham in double denim, both are acceptable.

“Denim drift is the perfect fit to reflect the times we live in, that real desire for simplicity” says Rebecca Williamson, Dulux’s colour and design trend expert. To complement the colour of the year Dulux have also developed a complementary colour palette of tonal blues making it even easier to incorporate denim drift into your home.


The Sky’s The Limit | The denim drift colour palette is made up of 45 different colours which have all been based around four lifestyle trends:


How to Decorate in Denim Drift | The denim drift palette has been designed to be used throughout the home from the walls to the furniture and accessories. The more muted, greyed-out tones are perfect for the rooms in which relaxation is important such as the bedroom and bathroom. The more intense blues are ideal for use in the kitchen or lounge where you can really turn the visual impact up and create an interesting atmosphere.

If having a completely blue room isn’t really your cup of tea then why not try introducing accents of blue into a room, this will work especially well if your room is mainly decorated in neutral colours. A great accompaniment to a neutral dining room might be the blue Eames dining chair by Danetti or there’s a huge array of denim blue sofas on the market at the moment. The great thing about blue is that it will go with anything, from wood to brick to metal, perfectly showcasing the colours versatility.

So why not embrace whichever shade of blue you find particularly pleasing and introduce it into your house in some way, whether it’s buying a blue kitchen suite or a pretty blue vase, the chances are it’ll bring a smile to your face every time you see it.

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