Design Denmark

Nine reasons to fall in love with Denmark.

Meet Ivona and Bjorn Bruun. In 1994, Bjorn founded Bruuns Bazaar, a successful fashion company in Denmark that employs 75 people and distributes its products to more than 20 countries throughout the world. Though he always wanted to be a designer, he never completed studies in architecture. “I could not draw well enough,” he explains with a smile. “Actually, it was because I’m restless and generally always want to do many things at once.” Meanwhile, born in Slovakia, Ivona and her sister Martina Gordon, who is based in New York, run a jewelry line called I’M Jewel.

The Bruuns live with their two children in a prodigious apartment in Osterbro, one of the 10 official districts of Copenhagen, Denmark, as well as one of the greenest. With its posh, yet down-toearth style, their space reflects the cheerful attitude and comeliness of Ivona, a former fashion model.

In general, the style is relaxed and unpretentious, thanks to aged-oak floors, white walls, and many pieces of Danish design classics by Poul Kjaerholm and Hans Wegner; furthermore, the mullioned windows provide a marvelous view of the neighborhood’s park and allow light to flood throughout their home.

The apartment’s nine rooms are furnished in a casual and buoyant style. Their daughter’s room exudes a romantic and feminine feel with a minimalist design, while their son’s room reflects a Nordic mood and his hobbies.

Photography by Alessandra Ianniello/Homestories

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