Kale and Aubrey Butcher, married owners of Riad Tile in Dallas, achieve enviable couple goals by effectively merging their professional and personal lives. A vacation trip to Morocco in 2014 started their interest in unique tiles they discovered in that part of the world. Aubrey Butcher recently shared the origins of their business, the highlight of their workdays, and what it takes to manage a thriving enterprise.
What sparked your common vision to establish Riad Tile?
Our shared passion for travel was the catalyst for starting the company. Immersing ourselves in different cultures and experiencing craftsmanship firsthand shaped the foundation of our business. Today, that perspective continues to guide us, deepening our appreciation for artisans around the world and the traditions behind the materials we’re honored to source.
Which personality traits have helped you succeed?
I often describe Kale as the gas and myself as the brake, both essential to a smooth and successful journey. Kale brings an entrepreneurial drive, constantly generating ideas and propelling the business forward. I focus on refinement and creative direction, with a deep appreciation for detail and aesthetic cohesion.
This or That
Retail Preference: In-person or online?
Online retail is so convenient, but nothing beats experiencing a product in person and really getting a feel for the detail. I think we both feel more confident when sourcing or shopping for things in person.
Couple Time: Streaming shows at home or a night on the town?
If we had to choose, cuddling up in our cozy family room to stream a new show is our preference over a night out.
Day Off: Entertaining or unwinding?
I need both to feel balanced, honestly! However, Kale loves to entertain, and I appreciate any opportunity to connect with our friends and community.
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