
Andrew Joseph: What inspired you to become a designer?
Rebekah Zaveloff: I had studied fine art in college and ended up in set design for television and film working as the art department coordinator and buyer. I got sick of being unemployed in between gigs and going back to waiting tables in between (also, it was sort of depressing watching these elaborate sets go up and then get town down). I started dating my now husband and business partner, Nick, who was gut rehabbing a 4 flat in Chicago’s Wicker Park neighborhood — I walked into this gutted space with the plaster and lathe and exposed 100-year-old joists and studs and I was like “this is what I want to do.” I’ve always loved old houses and vintage furniture, but I hadn’t really spent time in a gutted building in my adult life. A switch flipped.
AJ: Can you describe your design philosophy in three words?
RZ: Hospitality is key.
AJ: What’s the best piece of advice you’ve received as a designer?
RZ: It wasn’t really advice, more of saying that our lead interior designer brought over from a prior job. “Too many moves.” It’s equivalent to the Coco Chanel saying “Before you leave the house, look in the mirror and take one thing off.”
AJ: What is your favorite type of lighting to use in your designs?
RZ: Anything with a black shade, preferably with a gold leaf interior. Unfortunately, my clients prefer not to live in the dark. I’d live by candlelight if I could.
AJ: How do you approach designing for a specific mood or atmosphere?
RZ: I’m always thinking about how it feels to be in a favorite restaurant or hotel. Not just about how it looked, but how it felt. It’s often not about the design, and more about the details, the lighting, the mood, a vignette when sitting on the corner of a sofa in a certain spot in the room. I want to be in rooms that make people feel something, so I want to create rooms that do the same.
AJ: What is your favorite design-related quote?
RZ: “Elegance is not about being noticed, it’s about being remembered.” – Giorgio Armani
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