Hanane El Moutii, founder of Éclat Public Relations, brings a rich multi-cultural perspective and refined global sensibility to the world of luxury and design PR. Born in northern Italy to Moroccan parents, Hanane spent childhood summers in Marrakech and Casablanca, experiences that instilled a deep appreciation for the intersection of diverse cultures, artistry and craftsmanship. Fluent in five languages, her ability to connect across borders is a cornerstone of Éclat’s global success. Hanane began her career in Milan with BVLGARI, curating bespoke experiences for international clients. Her expertise in bridging European elegance with global appeal earned her a role as their liaison in Los Angeles, where she seamlessly integrated the brand’s iconic sophistication with the laid-back luxury of the West Coast. This cultural fluidity is the foundation of Éclat’s identity as a PR agency with a boutique approach and a global reach.
Working with Éclat, Boffi/De Padova conceived a photo shoot at the Kellogg Doolittle House, where the California desert property’s organic architecture was a dramatic contrast to Boffi’s modernist shapes and materials. Photo by Victor Stonem
aspire design and home: How does Éclat’s approach differ from traditional PR firms?
Hanane El Moutii: Éclat Public Relations redefines traditional PR by crafting bespoke, multi-disciplinary strategies that integrate art, design, fashion, architecture and lifestyle. The agency’s philosophy goes beyond media coverage and brand visibility, focusing on driving measurable results that align with clients’ broader business objectives. Through a seamless combination of strategic media placements, content creation and immersive event experiences, Éclat ensures that every campaign is tailored to the unique needs of each client. Whether orchestrating high-profile launches, curating intimate events or developing innovative digital content, Éclat creates unforgettable experiences that blend aesthetics with profitability, setting it apart in the competitive global marketplace.
Hosted by Hanane El Moutii, Éclat spearheaded an LA Design Expert Holiday Dinner featuring a guest chef at Arclinea Italian Kitchen Showroom. Photo by Jester Jungco
adh: What are some highlights of Hanane El Moutii’s career?
As the driving force behind Éclat, Hanane has spearheaded campaigns for some of the world’s most prestigious design houses, including Porro, Minotti, Cassina, and Molteni&C, as well as collaborations with visionary creatives like Marc Ange. Equally passionate about nurturing emerging talent, Hanane works closely with boutique interior design firms, helping them build their reputations, secure media coverage and showcase their projects to global audiences. Her team’s personalized approach ensures that even smaller firms can tell their stories in a way that resonates on an international stage. Hanane’s work embodies Éclat’s ethos: crafting compelling narratives that celebrate craftsmanship, sustainability and timeless design while connecting brands with discerning audiences around the world.
During Frieze LA, Italian sofa maker Edra collaborated with Creative Art Partners and Éclat to transform the luxury residential tower 8899 Beverly into a showroom space merging art and design. Photo by Jester Jungco
adh: Can you share some memorable recent projects and events?
HEM: One standout project was the collaboration with AMAN, where the agency orchestrated the Aman World Tour and facilitated the Tree of Life installation by Verdi at Amangiri, Utah. Another memorable event is the partnership with the Foundation for Living Beauty, where Éclat helps organize the foundation’s yearly exclusive charity luncheon with fashion houses like Stella McCartney, Valentino and Bottega Veneta. At Frieze Los Angeles 2024, Éclat orchestrated an immersive experience with Edra, where luxury furniture was integrated into a curated art exhibition in a new high-end penthouse, elevating both Edra’s brand and sales for the property. Additionally, Éclat recently launched Perro Verde, a luxury mezcal brand, and collaborated with eyewear designer Oliver Peoples on several high-profile campaigns. Each project reflects the agency’s unique ability to combine creativity, sophistication and business-driven results.
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