A chain of medical centers throughout Volyn Oblast (north-western Ukraine), Forever Young specializes in wellness and beauty without operable intervention. But in 2021, they were the ones in need of a makeover. The chain tapped Elizaveta Odintsova, Lead designer and founder of Design Buro Odintsova to revitalize their site in the historical center of town, in a pre-revolutionary house from the 15th century.
The concept of a single style and pastel shades in interiors came from the brand book and was accepted as a key starting point in design creation. Odintsova added elements of corporate identity indoors, unified graphic patterns in the flooring, and elements of the jungle in partition walls. Naturally, she shares, her team was inspired, “by the vibe of the famous song ‘Forever Young,’ written by the German synthpop band Alphaville.”
First and foremost a medical center, the main criteria in the technical design plan were to withstand all necessary medical standards – ventilation, insolation, high strength coatings and environmental friendliness of materials. Sterile but not cold, Odintsova chose finishes including clinker, brick, wood, and glass. Each location has its accent color in the interior design but is simultaneously combined into a single stylistic concept of the Forever Young brand.
Feminine shades of powdery pink and pistachio were chosen as key, unifying colors, which gathered everything into a single composition. The natural textures of brick, wood, and glass have given these interiors naturalness and light, a feeling of purity and airiness of space. A mixture of contemporary trends further complements the space, from rounded arches to monochromatic terrazzo floors.
“This network was created by women and specifically for women,” shares Odintsova. “Therefore, the atmosphere in each of the centers is light, airy, enveloping with its warmth and particular mood, everything to create youth and beauty for everyone who crosses the threshold.”
When it came to furniture selection, Odintsova emphasized the use of Ukrainian and Scandinavian design brands, such as SOKOLOVA Design studio, +kouple, Pikart Lights, Nordlux, and Forbo.
“As soon as you enter one of these medical centers, you are immersed in the atmosphere of femininity and beauty,” Odintsova asserts. “There you feel special, in a place where everything is created for your relaxation.”
Photography by Sergey Savchenko.
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