A collaboration born of mutual love of color and bold design, Fromental x Harris Reed began with Reed’s personal apartment, where Fromental helped bring his interiors vision to life with custom wallcoverings. That work together evolved into a creative partnership spanning three runway collections, with the SS26 collection last September marking a true meeting of minds between the two, and the creative foundation for Fromental’s new homewares launch.
The collaboration features wallcovering designs that have hand-painted and hand-embroidered detailing, beautiful cushions, and a luscious throw in a fun tiger print – all of which were significant moments in his SS26 show.
Fromental has taken the designs the two collaborated on for Reed’s SS26 runway and translated them into their signature hand-painted and hand-embroidered wallcoverings, alongside cushions, bolsters, and throws. The result is a collection that feels as much at home on a wall as it does on the couture runway – which, given Reed’s instinct for drama and Fromental’s mastery of surface, feels entirely right. It’s a rare example of fashion and interiors genuinely informing one another, rather than simply borrowing each other’s aesthetics.
This collaboration is Reed’s first foray into interiors and one he doesn’t see as his last. After years of working together under their belts, Tim Butcher and Lizzie Deshayes of Fromental and Reed have found a beautiful dynamic of working together and understanding each other.
The power and creative impact of wallpaper, bold expression doesn’t demand a sprawling property,” Reed concludes, “it can live on an accent wall, or a powder room you never want to leave.”
Butcher shares complimentary thoughts, stating that interior decoration, and wallcoverings in particular, “is the scaffolding of self-expression.”