“Everyone deserves a beautiful home – it affects how we live and function,” muses interior designer Ginger Curtis. A credo that is brought to life in the Das House, a 5,600-square-foot midcentury modern marvel in Dallas’ prestigious Preston Hollow neighborhood. Reimagined by Curtis, founder of the Dallas-based firm Urbanology Designs, the home is a master class in thoughtful, elevated design. Known for her innovative approach, Curtis eschews trends in favor of creating spaces that prioritize connection, comfort and well-being. Rooted in the principles of neuroaesthetics, the Das House exemplifies how environments can profoundly shape daily life.
From one room to the next, Curtis emphasizes the importance of space as a catalyst for joy and growth. “Our mission is to create spaces that are not only beautiful and enduring but also transformative,” she explains. “We design environments that support daily habits and rituals, fostering growth, healing and comfort.” And upon stepping inside, the home greets guests with a sense of calm and approachability, balancing its architectural grandeur with an intimate, welcoming vibe.
Curtis describes the design ethos as “comfortably modern with nods to midcentury.” The stunning, sloped ceilings create a sense of openness while maintaining a cozy atmosphere. “The architecture is stunning, with lots of 90-degree angles and steep pitches.” Her design sought to contrast the linear nature of that architecture through softness, courtesy of curved furniture and ultra-supple textiles, to bring balance and harmony from one room to the next.
The living room is the heart of the Das House, a space where the homeowners spend much of their time, and features a striking black fireplace as the focal point. Curtis notes, “The living room is just off the bar, so when they host, they can entertain seamlessly. We removed an underutilized pool table and strategically added furniture to foster more relaxed, lounging-type entertaining.” The color palette is predominantly neutral, allowing rich textures to take center stage. “We wanted the space to feel warm and inviting, like you could sit around and lounge for hours. The texture is what allowed us to keep the palette neutral while adding bold moments of color.” The result is a layered, tactile environment that feels decadent yet approachable – perfect for everything from intimate family gatherings to elaborate parties.
This meticulous attention to detail is evident throughout the home, but nowhere more so than in the kitchen – a space that exudes warmth and functionality. Here, Curtis highlights one of her favorite elements: a porcelain vent hood that extends dramatically past the stovetop. “It’s truly a piece of art,” she states. The focal point is complemented by artisan tilework, creating a sense of continuity throughout the space. “Every choice was designed to enhance the architecture, not take away from it,” Curtis adds.
The designer’s deft touch is also visible in her mastery of contrasts. “The art of mixing is exactly that – an art,” she explains. “It’s about weaving a narrative that feels deeply personal but also authentic to the architectural style of the home.” Soft, curved furniture pieces juxtapose the home’s sharp angles, while plush textiles and natural elements – like large, mature greenery – add an organic touch. “Texture is everything,” Curtis emphasizes. “Without it, a room can feel flat. We made sure that texture was a connector from one room to the next, whether it’s a subtle plaster movement on the walls or a chunky throw blanket.”
The tactile richness is further enhanced by the material palette, which Curtis describes as “wildly fun to pull together.” Each material – from hand-carved artifacts to artisan tiles – was chosen to create depth and interest without overwhelming the space. The home’s neutral base allows for these elements to shine, creating a harmonious balance between elegance and ease.
For Curtis, designing the Das House was about not only aesthetics but also creating a space that fosters connection, joy and inspiration. “We knew from the get-go that this project was going to be incredibly special,” she shares. “It’s rewarding to design something that will change the way someone lives and inspire them every single day.”
Photography by Matti Gresham.
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