Herb Kohler’s personal mission was to create delight. For him, there was no halfway. To warrant the “KOHLER” nameplate, a product had to be more than durable, functional, and attractive. It had to be joyful and memorable.
“His zest for life, adventure and impact inspires all of us. We traveled together, celebrated together, and worked together. He was all in, all the time, leaving an indelible mark on how we live our lives today and carry on his legacy,” said his family.
He was admired by many as an accomplished, dynamic leader; independent-minded entrepreneur; courageous innovator; and passionate creative. Herb, more than anyone, lived and breathed Kohler Co.’s mission of providing customers with gracious living each day. He was a big personality who was steadfast in guiding Kohler associates in the relentless pursuit of the company mission, and he took immense joy in witnessing his customers’ delight firsthand.
“If I sell you a bathtub, there has to be something about it that gives you pleasure not only at the time of the transaction. Years later, we want you to think this is one of the best buys of your life,” he once said in an interview. “The same applies with everything we provide – an engine, generator, toilet, table, hotel room, spa service, golf course, you name it. If you think about it five years later and, inwardly or outwardly, it makes you smile and we can do this consistently, then we’re living up to our mission.”