Laminam has officially inaugurated its new HQ Design District in Fiorano Modenese, Italy — an innovative 17,000-square-foot exhibition and educational hub designed by architect Stefano Belingardi. Conceived as a modern metropolitan district comprising 11 themed buildings, an outdoor garden, and a lounge restaurant, the space reimagines the classic showroom as a dynamic center for design culture, inspiration, and technical research.
Eleven buildings make up an exhibition and educational hub that once again demonstrates Laminam’s commitment to listening to the needs of contemporary architecture and its dynamism in translating them into high-performance, versatile aesthetic solutions.
The project bears the signature of architect Stefano Belingardi, with whom Laminam shares a long-standing relationship, having collaborated on the company’s stand at the Salone del Mobile and its most recent trade show appearances. This new investment reaffirms Laminam’s commitment to offering the world of architecture and design a place to dream and draw inspiration for projects from every angle.
“Stefano Belingardi has brought our vision to life,” says Alberto Selmi, CEO of Laminam. “He has interpreted our values with great passion: innovation, ambition, technology, attention to detail, and the desire to do things well and make them beautiful.”
The experience begins outside, with a custom ventilated facade in Slate Vulcano—also designed by architect Belingardi—that redefines the building’s identity. The striking circular entrance, covered with ultra-thin twO by Laminam slabs, leads into a bright reception area and on to the auditorium, which can accommodate up to 80 people for meetings, training sessions, and technical seminars.
Beyond the foyer, the journey becomes a narrative: the story of Laminam, which is written and rewritten through the exhibition spaces, in a process of continuous evolution. In the first modern kitchen, we find Mont Blanc—inspired by marble and part of the new RARE collection—alongside Filo—one of Laminam’s most iconic surfaces—in a vibrant encounter between nature and vision, technology and creation, an ode to Made in Italy design and its most noble and innovative elements: two extremes of the same narrative journey that intertwine to reflect the entire path the company has taken over time.
The entire visit is orchestrated by a digital ecosystem: touchscreens, tablets and ceramic surfaces interact with one another, providing real-time information on the selected products, whilst numerous LED walls distributed throughout the various buildings showcase the Laminam brand and its products. A surround sound system—ranging from atmospheric soundscapes to more engaging music playlists, depending on the moment—accompanies the visit, making it even more memorable, whilst a dedicated app installed on tablets allows visitors to locate products in real time via an interactive map and access additional information simply by holding the tablet close to the chip installed on each surface on display.
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