
Bilbouquet in Sonoran Yellow
Andrew Joseph: What inspired you to become a designer?
Zachary A: I’ve always been an “idea alchemist,” weaving unexpected connections between disparate elements to create something entirely new. The thrill of spotting a hidden relationship where others see none drives me every day.
AJ: Can you describe your design philosophy in three words?
ZA: Unexpected. Elegant. Surprise.
AJ: What is the most challenging project you’ve worked on and how did you overcome it?
ZA: Designing Cerise, the Virgin Hotel rooftop installation, pushed us into uncharted territory: a bespoke finish applied across custom cabinetry and stainless-steel doors. We navigated every technical hurdle by forging a true partnership with our artisans, respecting their expertise, pacing development thoughtfully, and collaboratively refining each detail until the surface performed exactly as imagined.
AJ: What’s the best piece of advice you’ve received as a designer?
ZA: “Raise your prices or you’ll struggle to feed your family.” It stung in that moment, but it taught me to value my creative worth and charge accordingly.
Yolk in Santa Fe Clay
AJ: How do you stay creative and inspired?
ZA: I give myself permission to pause. Inspiration can’t be summoned on demand, so I resist perfectionism, let ideas percolate, and trust that fresh perspectives emerge when I step back.
AJ: Can you tell us about a specific moment in your career that made you feel accomplished?
ZA: The day we opened our own factory in Chicago was surreal. Watching raw molds transform into finished pieces under one roof, knowing we’d built that capability from scratch, still gives me chills.
AJ: What is your favorite aspect of your job?
ZA: I love surprising people with the unexpected. I live for that split-second of delight when someone lifts what looks like solid stone furniture only to discover it’s effortlessly light. Crafting forms that feel monumental but move like a feather captures the very essence of our philosophy.
High Brow in Walla Walla Wine
AJ: How do you keep up with the latest design trends?
ZA: The real education happens in person: gallery openings, trade events, and late-night conversations with fellow designers. There’s no substitute for hearing directly what fuels their creativity.
AJ: How do you balance functionality and aesthetics in your designs?
ZA: I embrace the tension between apparent hardness and actual comfort. Our pieces look cold and monolithic at first glance, then reveal soft, ergonomic curves that cradle the body. It’s this juxtaposition of durable material rendered supremely livable that defines our aesthetic.
AJ: How do you incorporate client feedback into your designs?
ZA: Client insights are our compass. Over the years, we’ve heard a clear call for more nuanced neutrals, warmer tones for desert landscapes, cooler grays for urban retreats. Their feedback shapes every new palette we explore.
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