A creative environment is vital for a creative endeavor. Poetizer, the largest social network for poetry lovers in the world, let their imaginations run wild for just such an environment in their central offices, and commissioned designer Johana Sedláčková Vamberská and architect Tomáš Císař to install a greenhouse in the center of operations.
The concept is based on the same focus and identity of the Poetizer brand; a minimalist platform that emphasizes environmental protection. The focus of the story of the offices is the greenhouse space – a wild jungle, a mythical Eden, an area that expresses the concept of wild thinking. Thinking that, according to Claude Lévi-Strauss, is close to our ancient ancestors and contemporary poets. He contrasted this initially intuitive and associative thinking, which he likened to a rich rainforest ecosystem, with an already domesticated, strictly rational thinking.
The centrally located greenhouse is a place for informal gatherings, offering a space for streaming poetry readings or serving as a place to relax. The skeleton of the greenhouse grows 171 plants, among which over 100 species are represented. The main room also houses individual workstations, which are arranged into two islands – this is where daily work and immediate communication take place.
The colors and materials chosen reflect the function of each space. White, a metaphor for a sheet of paper, is the predominant color in the areas designed for focused work, where pages are written. Dark green dominates the areas used for team communication, both in person and online. Accents of orange appear throughout the interior, tying in with the start-up’s corporate identity.
Photography: BoysPlayNice
Florist: Lucie Pluhařová
Realization: design&build
Like what you see? Get it first with a subscription to aspire design and home magazine.