Designed by Francesca Aletti, partner at Alfa Project and Manzoni Hub, the Pollock bar cabinet by altreforme has been named winner of the Archiproducts Design Awards 2025. The project received recognition in two categories: Furniture, for its innovative aesthetic combined with refined functionality; and the special category Sustainability, for its responsible and circular approach to design.
Inspired by the iconic carousel ride and the unmistakable circus tents, Pollock pays tribute to the theatricality of the playful and circus world. The name, chosen in honor of the American artist Jackson Pollock, evokes his love for bold colors and his passion for fine drinking, creating a perfect blend of innovation, sustainable design, and conviviality.
Entirely crafted from aluminum thanks to the Fontana Group’s expertise, of which altreforme is part, Pollock embodies a perfect balance between design, innovation, and ecological awareness. Conceived to evolve, it can be renewed with new finishes, colors, and details through the brand’s Sartoria service, thereby extending its lifecycle and reducing the environmental impact associated with disposal.
“Pollock was conceived for those who love iconic design and wish to bring into their spaces an object capable of fostering conviviality, lightness, joy, and sophistication,” says Aletti (pictured above). “Thanks to its infinite customization possibilities, I envision the project evolving into new variations and adapting to international hospitality and contract contexts, ultimately becoming a recognized symbol of style and functionality.”
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