This month, True Residential held the official opening of its inaugural, fully-dedicated showroom in the A&D Building. Configured to showcase True Residential’s full-sized and indoor/outdoor undercounter refrigeration in various settings, the vibrant space highlights the American-made, family-owned brand’s unique history, alluring finishes, and signature high-end solutions.
“We are thrilled to welcome in a new era for the brand with the True Residential Design Center in New York City,” says True Residential Director of Sales & Marketing, Steve Proctor. “Creating a space to see, touch and interact with the product allows us to offer a rich brand experience and to engage more directly with the A&D community, as well as homeowners and appliance dealers. By having this venue it allows us to create real connections with our products and the brand heritage, which will continue to make an impact as we position ourselves for future growth.”
At the grand opening, guests enjoyed culinary delights, and savored artfully crafted cocktails on theme with each richly-hued fridge (think rose champagne in the antique pink fridge and a pisco sour in the white & gold unit)—and enjoyed elevated interactive experiences.
A colorful gallery wall displaying full-size True refrigerators in various surrounds and custom color options greets guests on arrival, while the brand’s industry exclusive joining kits showcase the myriad configurations available. A themed “outdoor” entertaining area exhibits a variety of True’s undercounter units—dual-rated for indoors and outdoors—along with a textured biophilic wall, Caliber grill, and Dekton by Cosentino countertop. Further in, a dazzling yet fully functional “chef’s kitchen” is designed for live programming.
A milestone for the family-owned, American-made brand, the inviting new space will be a year-round hub for timely educational programming for trade, product training and demonstrations, as well as events for the design community and consumers. Next time you’re in the A&D Building, be sure to stop by!
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