Expect soft and strong changes this year. We asked Kalina Todorova, global visual merchandising manager for the BoConcept brand, what people want in their surroundings now.
1. A natural touch, for wellness vibes.
“Consumers want sanctuary spaces where they can recharge, reconnect, and relax,” says Todorova. “We see a bigger demand for natural, tactile textiles, like linen, wool, even heavier bouclés and shaggy rugs. Cozy fabrics give you the feeling of cocooning in your home.” Don’t change everything—bring in a bouclé cushion or throw, for instance. or even an airy green plant. A couple of new cushions can help create hygge (pronounced HOO-guh), the Danish word for a feeling of wellness and contentment. It also alludes to everyday togetherness, happiness, and safety.
Natural woods are trending, such as the Madrid oak-top, floating design coffee table. “These woods are warm,” the designer says. “You can almost feel the grain.”
Lighting matters. Use low or local lighting, not bright overheads. “If you want to relax, you dim the lights,” Todorova adds, and use tea lights or candles. “Denmark is the largest consumer of candles in Europe,” says Todorova. “The Danes light candles at meals all year.”
2. Colors to soothe or lift the senses.
Forest and grassy greens can help us relax, she notes. Blue, “the color of the ocean,” is cool and calming. Oranges and yellows add warmth and energy.
“Over the last couple of years, interior spaces have become very toned down and neutral,” says Todorova. This year, she says, we will embrace more burgundy or lavender accents. “Magenta, Pantone’s 2023 Color of the Year, is a great way to bring more emotion into an area and boost your mood,” she adds. Incorporate new colors in artwork, fresh flowers, or vases, for example, and stay with timeless neutrals for larger investment pieces, like sofas. (Investigate Viva Magenta for more ideas.)
3. More mindful craftsmanship.
“Shoppers are making more conscious choices,” the designer notes. “We see more and more interest in quality classic designs that are made to last.” Finely crafted products are important for multifunctional lives. The Hauge table (inspired by one of BoConcept’s first designs about 70 years back) can double as a desk—all the more reason for it to be sturdy and stylish, not throwaway cheap.
4. Softer, curvier shapes.
“Organic shapes are on trend. Rounded corners or oval edges help create that cocooning feel at home,” the designer notes. “Avoid square or straight lines and sharp corners.” Examples: the Charlotte chair and Bergamot sofa.
One last note: Beware of clashing elements. “With so much natural material, stay away from synthetic accessories, things like plastic trays, lamps, vases, or sculptures,” says the design pro. Keep it clean.
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