Ben Soleimani has announced the launch of an eponymous new brand. With a vision to deliver ‘attainable luxury for your home,’ Soleimani has built a lifestyle destination poised to disrupt the home furnishings industry. Renowned for his lineage in the design business, uncompromising attention to detail and refined aesthetic, Soleimani will now take on the entire home with the same exacting ethic he has brought to the rug industry for over 30 years.
“My vision for my brand is to bring the consumer original designs, exceptional service and unprecedented pricing for design showroom quality pieces,” said Soleimani, Founder and Creative Director.
BenSoleimani.com launched earlier this month with an initial offering of over 1,000 SKUs of premium quality rugs, cashmere throws and accent pillows. With a fast-track quarterly expansion strategy, the brand will grow to include styles for the whole home by 2020, with everything from accessories to furniture. The offerings will stay true to Soleimani’s refined aesthetic and neutral palette, distinguished by an appreciation for texture and the highest quality materials, which have become his signature.
“I believe in a less is more approach to life and design. A few great quality pieces in your home will always make more of an impact both aesthetically and emotionally than a home filled with disposable design,” Soleimani explained.
Having grown up in the rug business, Soleimani had an early immersion in textiles, working across Europe and the U.S. Soleimani is directly involved in every aspect of his design work and business; from hand-picking the finest grade materials to innovating proprietary techniques with master artisans from around the globe.
“I never settle and would never put my name on anything that doesn’t meet my rigorous standards. I’m doing this for my love of beautifying the world around me. I’m excited to make quality home more accessible,” said Soleimani.
Soleimani has been instrumental in designing the site to create a web experience to rival the in-person service of a design showroom. All product pages include multiple views from close-up to 360 degrees, and video to showcase color and texture.
“We want our clients to feel catered to with concierge level customer service with our one-on-one design consultants from initial call to white glove delivery. This service was paramount to me when creating the platform. We want you to live beautifully, and feel like your life was enhanced by bringing us into your home. That would be our biggest honor.”
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