Top Designer Brad Ford Shares His Creative Process

For the ASPIRE DESIGN AND HOME Spring issue, designer Brad Ford articulated what goes in to his creative process.

“I’ve always been drawn to spaces that are highly edited. I tend to like simplicity, but there’s a fine line between subtle and boring. With fewer pieces come fewer opportunities to make bold statements, so you have to really think about the forms and materials being used as well as scale and proportion. I like strong, organic shapes and natural materials that are plush and textured. I also like rough-hewn woods and leather; things that bring an earthiness to a space. All of this combined can still create a dynamic space, but it requires just a bit more thoughtfulness and strategy. I always say you can get someone’s attention just as much by whispering as you can by shouting.”

PROJECT: Tribeca Loft. Photo by Scott Frances.

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ASPIRE DESIGN AND HOME is seeker and storyteller of the sublime in living. It is a global guide to in-depth and varied views of beauty and shelter that stirs imagination; that delights and inspires homeowners as well as art and design doyens. Collaborating with emergent and eminent architects, artisans, designers, developers and tastemakers, ASPIRE creates captivating content that savors the subjects and transports with stunning imagery and clever, thought-provoking writing. Through lush and unique visuals and a fresh editorial lens, ASPIRE explores what is new and undiscovered in art, interiors, design, culture, real estate, travel and more. ASPIRE DESIGN AND HOME is an international narrative and resource for all seeking the sublime.