Southern Exposure With Black Southern Belle: Made In America, Chaddock Furniture Showroom

Chaddock furniture showroom

In today’s market, we have infinite options for buying goods and products. Daily we make unintentional consumer choices that affect the market and in many cases, the environment. At Chaddock Furniture Showroom, however, nearly 90% of Chaddock designs are made to order in Morganton, North Carolina. To buy Chaddock’s pieces is to appreciate the importance of excellent furniture construction and support the vital craftsmanship of handmade in America.

The combination of Chaddock’s recognizable design heritage and North Carolina’s legacy of craftsmanship can be seen inside the walls of their Morganton workroom. They rebranded in 2018 to be more representative of this, including a new collaboration to continue to show their support for the design community and celebrate custom craftsmanship.

Chaddock partnered with House of Harris co-founders Charlotte Harris Lucas and Liz Harris Carroll to reimagine 22 furniture pieces and transform two spaces in Chaddock’s new 200 Steele showroom during High Point Market this spring. This North Carolina-based duo was named among Southern Living’s 2018 best new southern tastemakers. We love how they combined their graphic, whimsical patterns, and vibrant colors with Chaddock’s time-honored craft.

CHaddock furniture showroom

The resulting could be seen in the sitting room and bedroom reflecting the full range of custom options available through the Chaddock’s workroom. Those options were illustrated with head-turning upholstery and casegood treatments featuring textural, pattern-rich designs from House of Harris.

chaddock furniture showroom

As designers and consumers, we value quality control, and at Chaddock, you can be sure that the team is tediously inspecting everything. At Chaddock Furniture Showroom, you know exactly who is making your furniture, what products/finishes are being used, and you can make sure that they are created to your standards and needs. Chaddock Furniture Showroom holds no secrets, encouraging designers to view for themselves their process from start to finish with their designer-first mentality.


Michiel Perry is the founder of Black Southern Belle, and a regular contributing editor for ASPIRE DESIGN AND HOME magazine. See more of her work here!

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ASPIRE DESIGN AND HOME is seeker and storyteller of the sublime in living. It is a global guide to in-depth and varied views of beauty and shelter that stirs imagination; that delights and inspires homeowners as well as art and design doyens. Collaborating with emergent and eminent architects, artisans, designers, developers and tastemakers, ASPIRE creates captivating content that savors the subjects and transports with stunning imagery and clever, thought-provoking writing. Through lush and unique visuals and a fresh editorial lens, ASPIRE explores what is new and undiscovered in art, interiors, design, culture, real estate, travel and more. ASPIRE DESIGN AND HOME is an international narrative and resource for all seeking the sublime.