Choosing just which white would lead the pack was no small task considering the company’s more than 250 white selections. The Color Studio called Simply White the most neutral, level and constant in the various light sources used in today’s design environments.
Ellen O’Neill, creative director for Benjamin Moore, calls the color white “transcendent, powerful and polarizing. It is either taken for granted or obsessed over,” she says. “White is not just a design trend, it is a design essential.”
To accompany its winning hue, the Color Studio also selected a palette of 23 colors to illustrate how white works within the color spectrum.
“The popularity of white, the necessity of white, the mystique of white is quantifiable in our industry,” O’Neill says. “Of the top ten best-selling Benjamin Moore colors, variants of white occupy five spots. It was inevitable that we would ultimately recognize white as our Color of the Year.”
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