Design Within Reach, the largest retailer of authentic modern furniture and accessories in the world, today announces the opening of its newest retail location, a 12,000 square foot Studio, adjacent to Nordstrom, at the country’s premier shopping center Westfield Garden State Plaza. The new space features a grand glass atrium entrance, a private VIP valet service and a Chilewich shop-in-shop.
Founded in 1998, Design Within Reach made modern design accessible to the U.S. market through its groundbreaking catalog and e-commerce site and has evolved into a destination for its exclusive collection of modern furniture and accessories.
“Garden State Plaza is a new market for us, so we expect that a lot of people will experience Design Within Reach for the first time,” says DWR CEO John Edelman. “We’re excited about the opportunity to engage the community, especially during this time of year. We believe shoppers will look to DWR as a resource as they prepare their homes this holiday season.”
The experience at the new DWR Paramus Studio will be unlike that offered by any other furniture retailer in the area. A glowing installation of hundreds of pendant lights, the Light Cloud, welcomes customers to the space at both entrances and invites them to discover the company’s extensive product assortment. The Studio displays thirty-six room vignettes that integrate iconic classics by designers such as Charles and Ray Eames or George Nelson with pieces designed by emerging designers like Egg Collective, Norm Architects and Chris Hardy.
Shoppers looking to individualize their décor will love the Swatch Wall (itself a piece of beautiful design), which shows off more than 300 of the thousands of upholstery options available from the likes of Maharam fabrics and Edelman® and Spinneybeck® leather, and the opportunity to see how products will look in their own homes using the DWR 3-D Room Planner.
DWR continues its partnership with New York-based architecture firm DFA to bring the Paramus Studio to life, as well as enlisting the help of Light Studio LA in creating dramatic lighting design throughout the space.
DWR Paramus Studio is at One Garden State Plaza, Paramus, NJ, 07652. The Studio can be reached at 201.843.2650 from 10am–8pm Monday–Saturday; closed Sunday. Design Within Reach is hiring: dwr.com/careers.
Photography by Megan Swann | Editor at Large.
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