Designer Friday: An ASPIRE Exclusive With Juliana Oliveira

Juliana Oliveira is considered “The Heart” of Beyond Interior Design, along with being Head Designer. She takes great inspiration from her hometown and family, as well as architect Mies van der Rohe. He strongly believes in “less is more”, which Juliana carries in every one of her designs while she strives for excellence. Beyond Interior Design has been awarded Best of Houzz for Design and Service for 2019 and continues to influence the Texas community. Introducing this week’s Designer Friday, Juliana Oliveria.


This kitchen is meant to be timeless and transitional. Having both luxury and elegance features, the cowhide stools are a great tribute to the state of Texas. Photo by Matti Gresham.

Andrew Joseph: What was the last book you read?

  • “You are a Badass at Making Money” By Jen Sincero – My all-time favorite, and I have the audiobook on repeat in my car.
  • “Never Split the Difference: Negotiating As If Your Life Depended On It” by Chris Voss.
  • “The Circadian Code: Lose Weight, Supercharge Your Energy and Sleep Well Every Night” by Satchin Panda, Ph.D. – (currently reading) I can’t get enough of the studies and findings related to our health and wellness.

Andrew: What is something you hope to see trending in design in the future?

  • Biophilic Design – more live plants intentionally incorporated into design
  • Natural lighting
  • Natural finishes

Andrew: If you had a superpower, what would it be?
Juliana: If I had a superpower it would be reading people’s thoughts. However, I would be able to turn it on or off. I would not want to walk around listening to people’s internal dialogue, but it would be so helpful to be able to understand what people are thinking and feeling when they are trying to describe themselves, their needs and style. I’ve learned over the years that most of us cannot describe our styles easily and typically leave out details because they seem intuitive to us and not necessarily to others. I’ve had to develop a series of very intentional questions to help provide my team and I the information needed from my clients in order to get a well rounded and precisely targeted wishlist/scope before diving into the design development phase of my projects. But if I could read minds?! It would be a game changer!


This stylish room is meant to feel warm and welcoming for any guests to feel comfortable. Photo by Matti Gresham.

Andrew: If you weren’t a designer, you’d be a ….?
Juliana: I would be a scientist, hands down. I consider microbiology my hobby and quantum physics a passion.

Andrew: What’s the best thing that happened to you this month?
Juliana: OMG so many amazing things happening lately, some big things happening with Beyond ID. This month in particular- The Porcelanosa trip to Spain (hands down the most exciting), but also we will start filming the first episode of our new youtube series (Design & Beyond), a lifestyle shoot with one of our favorite modern furniture showrooms in Dallas (representing our most favorite international lines).

Andrew: What’s your favorite cocktail?
Juliana: A [very] Dirty Martini

Andrew: What would your dream project or dream client be right now?
Juliana: Amber Venz. Lady Boss, innovative thinker, Dallas based (which makes me automatically think that we are friends in my head), CEO of RewardStyle. I love her sense of style and overall creative vision. I would love to get in her head and bring to life her fashion style into her office and home.


This condo is located on Turtle Creek Boulevard and is everything contemporary. The goal was to focus on the young clients style and apply a design that is both functional and comfortable. Photo by Matti Gresham.

Andrew: What are you most proud of?
Juliana: My team, where we are at as a company today. I started out on my own, with not a lot of guidance and experience – building Beyond ID from the ground up. I still pinch myself every day when I think about the talented and incredibly dedicated people we have on our team today.

Andrew: Are you a pet person? Why either way? Dogs or cats?
Juliana: I’m a dog person, more specifically, I’m a great dane person. I have had 2 of my own and the love for them definitely runs in my family. Danes are so chill, smart, great companions but also independent. Recently, I adopted a double merle great dane with special needs named Marsha. She’s deaf and vision impaired and has been a great companion to my sons. She’s always protecting them, attached to them like the true natured “velcro dane”.

Andrew: Style (or design) icon?
Juliana: Kelly Werstler. She is the “best friend in my head” and spirit animal. I admire everything she does and can spot her patterns and designs from afar.

Andrew: Secret talent?
Juliana: I’m a naturally good dancer! I grew up in a city that has very strong African roots, with a family that has a lot of love for the arts. I have an aunt who is a world-renowned professional dancer and actress (Afro Brazilian dance expert) who really immersed me in that world from a young age. Fun fact: I was sitting on my balcony at home in Brazil watching over the set of Michael Jackson’s music video as it was being recorded! I love to dance, especially picking up choreography and it always surprises me how good it feels to push yourself to have a high level of mind and body connection.

Andrew: How would you define your work in three words?

  • Innovative
  • Modern
  • Intentional


The client for this home had their own personal collection of art and photography, so Juliana made it a mission to incorporate these pieces into the design. Photo by Christopher Reid and Edited by Matti Greshman.

Andrew: If you had one more hour in the day what would you do with it?
Juliana: Exercise! I’ve always loved to exercise and more recently have not been able to find enough time to fit it into my mom, wife and CEO schedule. It’s coming though, I feel it!

Andrew: What’s inspiring you in life (in the industry) right now?
Juliana: A focus on WELLNESS and HEALTH in your home. I’m a science junkie and a huge advocate of preventive health. I love that the industry is finally turning to creating systems and materials that support biophilic design and a more human-centric design at work and at home.

Andrew: What are some of the podcasts you listen to and why?

  • Business of Home – (Business and Design) They share informative news through the best interviews and a wonderful disposition.
  • Wingnut Social – (Business) The ladies are hilarious and the content is very relevant, especially when it comes to social media and marketing for interior designers.
  • Business of Design – (Business) Kimberly has the best advice for designers and her guests are always super candid.
  • Radio Lab – I love the topics as they usually fall into the realms of science and politics.
  • Goal Digger – Jenna Kutcher is amazing and her business advice is spot on. I love her voice and totally relate to her mom entrepreneur struggles.

About The Designer | With over a decade of experience, Brazilian interior designer and general contractor, Juliana Oliveira, specializes in remodels and interior design for residential and commercial properties. She has a passion for transforming spaces through a design lens of modern luxury with an international influence.

At a young age she was inspired by her hometown and family of architects and civil engineers to pursue the design industry. Her journey began while studying architecture, as she was tasked with interior design projects to build her portfolio. When one project finished another one would flow into the queue organically creating Beyond Interior Design.

With her determination, creativity and a variety of clients throughout the years (2,010 and counting), she prides in being a strong, self-made interior designer and businesswoman who doesn’t shy away from any design challenge.

When Juliana is not conquering the design world with her team and clients, you can find her spending time with husband, Randy Morgan, Chef at Tower Club, two beautiful sons and her sweet great dane. Juliana draws creativity from all mediums: travel, fashion, her culture, favorite interior design gurus and podcasts.


Andrew Joseph is a regular contributing editor for ASPIRE DESIGN AND HOME magazine. See more of his work here

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