RICK DUSI Breaks The Mould With Minimalist Silhouettes And Dazzling Patterns

Eromosele Patrick Eidusi is a fashion designer, celebrity stylist, and creative director/founder of the contemporary label RICK DUSI based in Lagos, Nigeria. Since establishing his brand in 2015, Eromosele strives to gear his designs towards those who appreciate British tailoring and minimalist principles. As a regular at Lagos Fashion Week, his name and brand are quickly becoming globally recognized. He uses his industry knowledge from his days as a model and his incredible natural design talent to fuel his entrepreneurial fire. Introducing this week’s Voice of Africa, Eromosele Patrick Eidusi and his brand RICK DUSI.

The clothing silhouettes are minimalist and the patterns are vibrant and exciting. This dazzling and perfectly tailored suit defies gender and implores wearers to feel ostentatious yet elegant.

The clothing silhouettes are minimalist and the patterns are vibrant and exciting. This dazzling and perfectly tailored suit defies gender and implores wearers to feel ostentatious yet elegant.

Reed Davis: Can you describe your creative process?
Eromosele Patrick Eidusi: My creative process is regarded as a journey of individuality, as every designer or creative approaches their creative process differently. For me, it starts as thoughts, then an idea which leads to a discussion, then the putting together of materials, creating something that represents that idea so that I can visualize it and see it. After which comes redefining, correcting, and tweaking if need be. And finally constant modification or exaggeration of that idea, depending on what it is before arriving at a finished product. This is my creative process and I regard it to be very consistent.

Reed: Do you produce entirely in Africa?
Eromosele: Oh yes, we have our production done in Lagos. It is located in the West of Nigeria where I reside currently. There’s certainly lots to do there, As It is very commercial and referred to Nigeria’s largest city and former capital of Nigeria up till 1991 when it was replaced by Abuja, The Federal Capital. If you like going out in the evening there are a lot of good restaurants and bars. If you like cultural activities there are art galleries. It has about 20 million residents and this makes it not only the largest city in Nigeria but also the largest city in Sub-Saharan Africa followed closely by Cairo, Egypt.

These luminous green track pants are flawless in construction and pair perfectly with the eponymous jumper.

These luminous green track pants are flawless in construction and pair perfectly with the eponymous jumper.

Reed: How would I describe my personal style?
Eromosele: Fashion is an art. You express who you are through what you are wearing. For me, my style is regarded to be very minimalist; I make it simple and comfortable, yet significant.

Reed: Describe your most recent collection.
Eromosele: My most recent collection Titled EVOLVE, which was showcased at the South African Menswear wear week and Lagos Fashion Week, was inspired by necessity. Change is a constant in life, and fashion is no exception.

For the collection, I redefined the careful elegance that has always been attached to my brand RICK DUSI. Known for our sharp and flawlessly tailored suits, pastel colors were masterfully applied. Beautifully crafted floral suits were designed with a “dual identity,” that makes up the whole. Its mixture of Pastel colors was masterfully applied to create a solid look.

The dainty flowers contrast with the utilitarian contour of this jacket and trouser pairing. Eidusi exemplifies his style in this outfit, encapsulating his sophistication and avant-garde style.

The dainty flowers contrast with the utilitarian contour of this jacket and trouser pairing. Eidusi exemplifies his style in this outfit, encapsulating his sophistication and avant-garde style.

Reed: Where do you find peace?
Eromosele: I find peace in GOD. I am a spiritual being and was created for worship. My whole existence revolves around my maker, and he gives me insight and inspirations into all things.


About The Designer | EROMOSELE PATRICK EIDUSI is a Nigerian Fashion designer, Celebrity Stylist, Entrepreneur, and a brand management specialist. He is the Founder and creative director of a contemporary fashion label RICK DUSI renowned for its exquisite bespoke tailoring and Co-founder and chief operating officer of Technology and Fashion company CustomTru, INC Brooklyn, New York.

Patrick has both worked for and had his designs featured in Lagos Fashion week, GTB Fashion weekend, Style by Zenith, South Africa Menswear week, Bridal Fashion week. As a writer/editor, he has over 1,600 fashion articles and his clothing line has been featured in Vogue, Sleek magazine, IOL South Africa, The Native Magazine, Naatal Media, Native Magazine, Man magazine South Africa, quench South Africa, Spice TV Africa, A fashion friend, cape times Newspaper south Africa, Accelerate TV and other prominent fashion publications.

Patrick seeks to fulfil his vision to successfully market his work through tailoring technology all over the globe. He aims to be a foremost African designer telling the African narrative by infusing craftsmanship and culture into his designs.


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