For those who wish to understand branding, look no further than interior designer Robin Baron, who set out 20 years ago to build a successful design business. An inveterate risk-taker who believes that “if you don’t take a chance you won’t get a chance,” she didn’t know what was coming down the pike as she built upon each victory, striving for ever higher goals. Today, she is at the pinnacle of the profession, thanks in great part to branding.
Mention the word and the first thing out of her mouth is, “One message. One voice.” She says, “You are the brand, your authentic you, who you are and what you stand for. Everything you do must reflect this and the image you want to project in a consistent manner. It starts with selecting the name and logo, and continues with every step you take.”
Social media is inarguably the most important branding activity today, with each of the top three used for a specific purpose: Instagram to engage people through visuals, Facebook to help build community, and Pinterest to visually express ourselves in a more expansive way. “Make it count,” she advises. “Keep each post on brand. It’s one thing to personalize, it’s another to make it personal. Your posts should exemplify your business, not what you had for breakfast that morning.”
Establishing her persona over the years by being in the public eye through print and social-media coverage, speaking engagements and pro-bono charity work, Baron continues to expand her brand with the new Robin Baron Collections of furniture, rugs, kitchen cabinetry and hardware. She also continues to create outstanding interiors with her high-end residential firm that keep clients coming back for more. What’s next? “My own television show would certainly make me happy!” she exclaims.
INTRODUCING BARON’S EPONYMOUS LINE: Luxe and modern with a unique twist and a hint of glam, Baron’s designs express her personality and style, and are available at multiple venues. Rugs at Theodore Alexander, NY Design Center • Rugs, furniture and hardware at Salon Design + Gallery, NYC and Robin Baron Showroom, Dallas Market Center • Robin Baron by Jem Woodworking kitchen cabinetry at Theodore Alexander and Salon Design + Gallery
Chloe Credenza | Walnut embellished with Baron’s brass “looped” pulls | 84” w x 18” d x 30” h.
Simon Armoire | Completely sheathed in textured leather | Detailed with two stripes of oval, brass nail heads and pulls from Baron’s “comb” hardware group | 48” w x 24” d x 72” h.
Eclipse Pulls | Available in satin brass or polished nickel with hammered plates.
Fleur and Fleur Large Pulls | Shown in satin brass and polished nickel.
Shimmer Rug Shown in Orchid | Made of wool and banana silk | 12’ w x 15’
Like what you see? Get it first with a subscription to ASPIRE DESIGN AND HOME magazine.