On Thursday, February 15 th , fashion and real estate combined, as Pink Pirate Agency brought in Douglas Elliman to close New York Fashion Week 2018 with a daring, outdoor, Parisian inspired fashion show. The Journey Fashion Festival took place at 251 East 61 st Street, an exclusive Upper East Side townhouse currently on the market for $14.35 Million with Douglas Elliman’s Robert Morrison and Margaret Dillon.
“We were thrilled to open our doors to The Journey Fashion Festival, as they allowed us to market the townhouse in a unique and non-conventional way,” said listing agent Robert Morrison of Douglas Elliman. “Not only were we able to get a set of fresh eyes on the property, but we were also able to do so in an exciting and tasteful way.”
The Journey Fashion Festival founder, Malena Belafonte along with her husband and business partner, David Belafonte transformed the five-story, luxury townhouse into a full functioning fashion show venue, by creating a runway that went from the main townhouse, through the outdoor courtyard and into the home’s adjacent carriage house – in the middle of winter.
“It may seem crazy, wanting to do an outdoor fashion show in New York during the middle of February, but I just knew it would be perfectly sexy and classy,” said Malena Belafonte who is also the Creative Director of The Journey Fashion Festival and its production company, Pink Pirate Agency. “I wanted a boutique vibe that channeled that special time in Paris where it was all about creating a show that would stand out and differ from the others”.
The inspiration for the evening’s presentation was emerging designers. Prior to the show, VIP guests were invited to view an installation by designer, Lola Loves Cargo, while being treated to an exclusive beauty bar led by celebrity hair and beauty stylist, Marcello Costa, sponsored by Redken.
The show opened with an environmentally sustainable fashion collection by Minan Wong. This was followed by an intimate lingerie showcase by Helen Sanchez Intimates and an old Hollywood inspired collection from ESTE & CHLO by Henry Picado. Project Runway All Stars’ Layana Aguilar, closed out the show series with her contemporary collection, accompanied by a live musical performance by Brazilian singer, Alina Munez and Marco de Vita. Throughout the presentation, all models were draped in luxury jewelry from Designs by Kamni and the runway was lined with candles from the newly launched Men’s Candle Collection by Fay Salgado.
Sponsors for the event included The Alex Salem Team of Douglas Elliman, Men’s Candle Collection by Fay Salgado, Sennheiser and Datavision.
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