Fentress Architects: US Pavilion Design for Expo 2020 Dubai

While the official opening of the U.S. pavilion at Expo 2020 Dubai -the next World’s Fair on October 20, 2020, feels far away, Pavilion USA 2020, the partnership responsible for the United States’ National Pavilion, has been making important headway in the design and planning of the landmark building destined to represent more than 325 million Americans.

The initial plans for the building and its experiences were released at a ceremony in Dubai on November 28th. The event featured the unveiling of an architectural model of the U.S. pavilion, designed by world-renowned American architect Curtis W. Fentress, FAIA, RIBA; and a tour of the American experiences currently being designed by Detroit-based design firm George P. Johnson Experiential Marketing.

The event also included a signing ceremony of a Memorandum of Understanding (MOU), the first-of-its-kind agreement between Pavilion USA 2020, AmCham Dubai, AmCham Abu Dhabi, and the US-UAE Business Council to promote the shared goal of engaging the private sector in a history-making U.S. pavilion.

Pavilion USA 2020 leadership along with Krista Pilot, Vice President of Corporate Affairs for Asia, Middle East & North Africa from PepsiCo also announced that the 120-year-old New York-based company, known globally for its food and beverage products, will be a lead sponsor and Official Beverage partner of Pavilion USA 2020.

At the conclusion of the event, Pavilion USA 2020 announced its official partnership with California-based Virgin Hyperloop One, which will premiere its Hyperloop ride experience at the U.S. pavilion. This first experience reveals marks the beginning of a multi-year global engagement campaign that will spotlight the innovations showcased at the U.S. pavilion in preparation for its opening in October 2020.

Like what you see? Get it first with a subscription to ASPIRE DESIGN AND HOME magazine

Facebook Comments
No Comments Yet

Leave a Reply

Your email address will not be published.

ASPIRE DESIGN AND HOME is seeker and storyteller of the sublime in living. It is a global guide to in-depth and varied views of beauty and shelter that stirs imagination; that delights and inspires homeowners as well as art and design doyens. Collaborating with emergent and eminent architects, artisans, designers, developers and tastemakers, ASPIRE creates captivating content that savors the subjects and transports with stunning imagery and clever, thought-provoking writing. Through lush and unique visuals and a fresh editorial lens, ASPIRE explores what is new and undiscovered in art, interiors, design, culture, real estate, travel and more. ASPIRE DESIGN AND HOME is an international narrative and resource for all seeking the sublime.