ITA Names Fashion Snoops as its Official Trend Forecasting Agency

ITA is partnering with global creative agency Fashion Snoops to bring high-quality trend forecasting information and resources to it members. The new relationship will provide ITA members with greater access to the timeliest directional information for the home industries. Exclusive trend forecasts will appear in the bi-annual issues of Showtime® magazine and Fashion Snoops will present these trend directions at a presentation at Showtime market.

“We’re very excited to be working with an organization as innovative and well-respected as Fashion Snoops,” says Catherine Morsell, executive director of ITA. “Our members are excited to have this new resource and will use these insights on cultural influences, color directions and consumer behavior to help guide their product development, merchandising and marketing efforts.”

“Textiles are at the forefront of everything Home, we really feel like trends start with fabric directions,” says Jaye Anna Mize, VP of Creative for Home Interiors & Design at Fashion Snoops. “We couldn’t be happier to formalize this relationship with ITA and the Showtime® market, and are excited to share the insights of our Spring 2019 forecasts.”

Attendees of the upcoming Showtime market, December 3-6, can attend Jaye Anna Mize’s presentation on Tuesday at 2:00 p.m. in the presentation area of the Suites at Market Square. She will share Fashion Snoops’ forward look into Spring 2019, as well as explore the evolution between key product trends, how the consumer behavior shifts of today validate the design and trends to buy into at market. A preview of the presentation is now available in the “Showtime Trends by Fashion Snoops” feature in the newest issue of Showtime magazine, which can be found online at

“Both ITA and Fashion Snoops are go-to resources globally for the home industry,” says Mize. “Our goal is to help companies “create smarter” by providing an unrivaled platform on which to do so.”

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