The Moinian Group announced today the official launch of leasing at Oskar, the leading national developer’s 14-story, 118-residence rental property in the heart of Manhattan’s Hell’s Kitchen. Located at 572 11th Avenue, Oskar features architecture and design by award-winning firm, CetraRuddy. Bold New York is the exclusive marketing and leasing agency for the project.
“Oskar is the perfect addition to the continually growing and dynamic Far West Side neighborhood,” said Mitchell Moinian, Senior Vice President of The Moinian Group. “As one of the first developers to realize the potential of this neighborhood, we’re proud to continue to bring sophistication, modern design and world-class amenities to the residential market.”
The 183,000 square-foot building, which The Moinian Group initially announced earlier this year, is leasing studio, one- and two-bedroom residences that feature specialized doors with keyless entry and custom taupe oak wood floors. Full length, undulating windows provide residents with unique views of the city and Hudson River. Oskar’s kitchens are complete with Caesarstone counters and seamless glass backsplashes, alongside paneled Bosch appliances and custom millwork shelving. The floor-to-ceiling tiled bathrooms boast soaking tubs and a Grohe combination shower wall system. Bedrooms feature comprehensive closets, complete with custom interiors and illuminated rod systems fit with motion-sensors. Each home also includes a Bosch washer/dryer, and central HVAC systems controlled by Nest to buffer sound from Hell’s Kitchen’s lively cityscape. Residents can move harmoniously throughout Oskar using the building-wide Wi-Fi, which creates private networks for individual tenants that can be used throughout the space without having to update settings.
The top floor of the building will also have an exclusive penthouse collection, with select residences offering private outdoor space.
“In addition to the residence’s opulent architectural features, we have curated an impeccable art collection for Oskar,” said Natasha Vardi, Senior Vice President of Residential Properties at The Moinian Group. “The lobby will include a custom commissioned sculpture from award-winning artist, Arik Levy, and pieces from the renowned Phillip Michaels will be incorporated throughout the building’s corridors. Overall, Oskar will feature 40 pieces of artwork.”
The exterior of the building, which sits on a terracotta base, was inspired by urban architecture. Oskar’s lightly-colored exterior features pierced, glassed openings that create an illusion of the building floating off of the sidewalk, while simultaneously providing privacy from the lively area’s busy streets.
“Oskar’s architecture and design maximize sweeping New York views yet without compromising the privacy and feeling of home that we all value,” said John Cetra, FAIA, Founding Principal, CetraRuddy. “The gleaming terracotta protects and comforts, while the expansive, angled windows not only stand out amongst the surrounding architecture, but provide residents with one-of-a-kind city views.”
Residents of Oskar have access to a variety of amenity spaces, including a rooftop, “The Living Room,” an indoor lounge area fitness studio, business center, café seating area, and “The Patio,” a second-floor garden terrace. Residents will enjoy perks to Life Time Athletic, the fitness center at Sky, The Moinian Group’s nearby residential tower. The doorman building will also have a 24-hour concierge service.
Monthly pricing begins at $3,050.
“While Oskar’s residents will be privy to a calming sanctuary-like setting amidst the bustling urban life, the energetic neighborhood of Hell’s Kitchen is an amenity in itself,” said Sarah Patton, Director or Development of Bold New York. “Additionally, we are fortunate to continue our work with the visionary Moinian Group team, who is continuing to craft unique experiences for their residents.”
This is the second collaboration between the top developer and Bold New York, who spearheaded marketing and leasing at Sky, the largest rental building in the country. The luxury 1,175 residence reached 100% occupancy only 18-months after launching leasing in 2016, and has been instrumental in the elevation of luxury residential living on the Far West Side.
“After the tremendous success at Sky, we wanted to entrust our latest residential project with a team that delivered consistent results,” Moinian added.
For more information on Oskar, please visit www.LiveLikeOskar.com. You can also reach Oskar’s leasing office at 212-997-0572 or Hello@LiveLikeOskar.com.
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