Maker Monday: An ASPIRE Exclusive Interview With Magnus Lundstrom

Specializing in minimalist home furnishings and kitchen appliances, Magnus Lundstrom’s handcrafted pieces are utterly utilitarian and effortlessly exquisite. Sustainability, skillful engineering, and artistry are the key ingredients for Magnus’ line of products. His Swedish background and passion for exquisite craftsmanship have made his creations some of the top-rated appliances and furnishings on the market. He strives to produce objects that are not only environmentally conscious, but are also highly functional and aesthetically pleasing. Introducing this week’s Maker Monday, Magnus Lundstrom.

These beautifully crafted wood cutting boards were made in Wisconsin from three different species of native American wood – Maple, White Oak and Black Walnut.

Andrew Joseph: Describe your design style as if you were explaining it to someone who cannot see.
Magnus Lundstrom: My style is minimalist and it has to work well! As an industrial designer educated in Stockholm and the Bauhaus spirit, functionality is key, combine that with some sensibility, feeling or artistry to make it interesting. Some of my favorite designs include the Leica M6 Camera for its minimalist design, functional, and beauty; “Swan” chair and 7 chair by Arne Jacobsen; Fiat 500; and TinTin, the French cartoon by a Belgian artist Hérge which I grew up reading.

These simple mortar and pestles can be found in Carrara marble and Black granite. Carefully built, they can serve both for functionality and aesthetic purposes.

Andrew: What is the last book you read?
Magnus: “The Boys in the boat” a very inspirational story about nine Americans’ quest for Gold at the 1936 Berlin Olympics, Some had Scandinavian roots, they were true underdogs. The story can apply to life in general and not only as a sport story.

Andrew: If you weren’t a designer, you’d be a ….?
Magnus: Probably a chef, I think I’m a decent amateur one, that’s why I started to enjoy cooking and also design kitchen products or housewares. The first food-related product I designed was IKEA PS- flatware in 1995. I only had 3 days to do it and unfortunately, they turned out a little bit clunky but I did better with 365+ kitchen series in 1996.

The Bruno Bed Frame can be customized to be a solid American white oak, walnut with an oil finish, or FSC certified sustainable ash with a white wash water based finish. It has clean and sleek lines to make the room feel more spacious, bright and contemporary.

Andrew: What was your first job?
Magnus: My first real full-time job after “Konstfack”, Swedish National Art College, was to design vacuum cleaners at Electrolux in Stockholm. It taught me a lot about designing and building products. In those days there were few jobs for industrial designers in Stockholm, and Electrolux had a large design office so I started to work there even during college. For years I was able to concentrate on just shaping objects, with clay models or foam, by hand. You develop a great sense of intuitive knowledge on what works and what doesn’t, and you can concentrate on building your design philosophy or thinking. There were very few and not so good computers back then, so by working by hand taught me a lot.

This is the Solid American walnut clothing rack with an oil finish. Store your favorite pieces on this handcrafted rack for easy access and beautiful presentation.

Andrew: What would your dream project or dream client be right now?
Magnus: We need to put an end to the fossil fuel era before we destroy this wonderful planet completely. We need to change and save the future for coming generations! So I have a dream project right now by working with a Swedish company called Blue Water Group (, to combat the use of single-use plastic water bottles. We are designing water bottles, water purifiers, and stations that can purify any water into drinking water.

About The Maker | With extensive experience designing best-selling products for companies like Electrolux, IKEA and Blueair, Swedish-born Magnus Lundström now creates his own line of products that is the culmination of his taste and industrial design finesse.

Magnus combines his engineering skills and artistry to produce timeless products that reflect environmental awareness and respect for natural materials. His spice mills, mortar and pestles and cutting boards have been repeatedly selected as the best in their respective categories, for years.

Andrew Joseph is a regular contributing editor for ASPIRE DESIGN AND HOME magazine. See more of his work here.

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