The Museum of Applied Arts at the Moravian Gallery in Brno underwent a remarkable renovation directed by leading Czech artists, designers and architects, taking on a new concept and exhibition – ART DESIGN FASHION. Accompanying the main exhibition are various spatial interventions that contribute to the Museum’s transformation from a static institution into a living organism.
A Unique Exhibition Space is Back
The airy feel of the museum tour is enhanced by new walkways created between the floors by the Olgoj Chorchoj architectural-design studio. They were installed in a previously unused vertical space under the skylight. This imaginative design section is the ideal space for site-specific installations by stars in the discipline.
The respirium designed by David Karásek creates a smooth and interesting transition from the interior of the museum to the terrace. The well-designed relaxation zone can be arranged in several configurations as required, and can be transformed into a café, an event room or even a workshop space.
The second floor of the museum now attracts visitors to current exhibitions of leading Czech artists. And there is a lot to see. Big projects stand out here, which add to the museum’s credibility.
Living Exhibitions
Today, the Museum of Applied Arts is not just a static memory institution, but is becoming an influential artifact of the market mechanism, with the public aspect of the museum also coming to the forefront of the protection of collections.
The museum shows its historical roots, art, culture and civilization, while being a living organism which, in addition to its museum specialization, attaches equal importance to accompanying programs with concerts, screenings and conferences held in the attractive space. Inside there is also a unique DESIGNLAB laboratory, where interested parties can create or sew patches, clothes, or fashion accessories using the latest technology. The museum also has a Designshop by Eva Eisler, where people can buy works by famous artists and companies.
The Moravian Gallery, in cooperation with leading artists, has refined the Museum of Applied Arts down to the smallest detail. Every piece of furniture, lighting or wallpaper is made by Czech designers and companies, but they are also made from domestic materials.
ART DESIGN FASHION
The new museum concept and exhibition installation called ART DESIGN FASHION present the most interesting works in the field of design, fashion and art of the last thirty years. Inside the renovated museum, it offers a unique open repository of glass, ceramics and porcelain. The development and use of mass-produced objects, but also the artist’s design and use of a technical discovery or material, is an interesting way to offer visitors the opportunity to understand the principles on which design is based.
THE DEMON OF GROWTH
Krištof Kintera’s colorful and playful intervention draws attention to the current problem of hoarding. The world is gradually being swallowed up by unstoppable growth. That is why a “monster” made of colored balls, flasks and other round shapes is rampant in the museum’s hall and gradually grows up to the first floor.
BLACK & LIGHT DEPOT
The open repository of glass, ceramics and porcelain promises an intense visitor experience. Its authors are Maxim Velčovský and Radek Wohlmuth. The architectural studio edit! also participated in the realization.
The repository takes up two rooms of the museum. A clever concept of transparent glass boxes allows you to view the collection from different angles, both in the mysterious Black Depot and the glittering Light Depot. The project is based on the bipolar line of black and white, with ceramics representing solidity and glass transparency.
CAFÉ ROBOT
If you feel like a coffee after the tour, the robot will prepare it, surprising you not only with its graceful movements, but also with a portrait of the visitor in the coffee foam. The robot café was designed by architect Marek Štěpán. He was inspired by Kubrick’s cult Space Odyssey film.
THE CLOUD
The Cloud interactive object floats above the terrace of the Museum of Applied Arts. Another work by architect Marek Štěpán glows, changes colors, makes sounds and reacts to stimuli from the outside. The Cloud refers to the works of the surrealists or the clouds of the painter Josef Šíma and turns the terrace into an iconic place of meetings and social events.
Photography by BoysPlayNice.
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