Relevance International, a leading public relations and brand strategy agency specializing in real estate, hospitality, corporate and luxury goods, has officially launched its digital media arm, Relevance Digital. Spearheaded by Liz Chambers, the digital strategist behind a number of industry-leading luxury and consumer brands including Laura Mercier, Frédéric Fekkai, Shiseido Cosmetics and more, the full-service division is creating industry buzz with curated and captivating strategies across a multitude of social platforms including social media management, online reputation management and other digital services.
“A compelling digital strategy is crucial for every brand, no matter the industry,” said Relevance International CEO and Founder Suzanne Rosnowski. “Creating a digital division was a natural extension of our existing capabilities. We built Relevance by marrying strategic media relations with brand strategy, and, in today’s world, the digital component is crucial to helping our clients differentiate in the increasingly competitive marketplace.”
Chambers brings a wealth of digital experience to Relevance International, having worked in digital PR and social media for nearly 10 years. Prior to joining Relevance, she spearheaded account management, community management and social strategy for leading global brands and has a keen knowledge of the ever-growing influencer space. Born and raised in Chapel Hill, North Carolina, Liz holds a Bachelor of Arts degree in Communications and Journalism from Northeastern University in Boston.
“Relevance has established itself as a powerhouse in public relations, and now it’s time to add key digital services and deliver truly holistic approaches,” Chambers said. “A strong online footprint has solidified its place as a must-have for all brands, and I firmly believe clients get the most effective service when their digital and traditional PR teams are working in tandem under one roof.”
Comprised of a leadership team with experience in key markets around the world, Relevance International continually delivers top-tier media results and out-of-the-box, creative and strategic ideas and partnerships thanks to its strong press relationships, strategic counsel and deep level of knowledge of the PR landscape. Originally founded by Rosnowski in 2012 as Relevance New York, and rebranded last year with the addition of its London offices, Relevance International now serves a number of leading global lifestyle brands, many of which have signed on for digital services.
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