Renowned luxury furnishing brand, Roche Bobois is opening a new showroom on the Upper East Side in New York City. Situated in the heart of Manhattan’s premier shopping destination at 950 3rd Avenue at the corner of 57th street, the 5,380-square-foot space will showcase Roche Bobois’ Les Contemporains collection and latest Spring/Summer introductions.
The new showroom marks the brand’s fourth location in New York City and the second to open on the Upper East Side. The new showroom is conveniently located across from Roche Bobois’ initial Upper East Side showroom, which now exclusively presents pieces from Les Nouveaux Classiques collection. The new space will display a product offering that is complementary to those featured in the existing location while enhancing Roche Bobois’ overall presence in this luxury shopping destination.
Roche Bobois’ collections embody two different, but complementary worlds; the Les Contemporains collection reflects current trends and modern creativity while the Les Nouveaux Classiques collection boldly reinvents traditional furniture and adapts it to today’s style. Both collections represent the French “art de vivre”, and combine original designs, high-quality materials and unique know-how.
Designed by Roche Bobois’ Paris-based Design Department, the showroom features signature design elements including a stunning surround of mirrored walls with the brand’s logo, custom wallpapers exclusively photographed and designed for Roche Bobois, sleek marble columns and walls, as well as high ceilings accentuated by a floor-to-ceiling fireplace to create a warm yet modern design.
“Opening a second showroom in this location was exciting to us for more than one reason. We are eager to intensify our presence in this area by offering complementary collections and models. We chose the space because of its strong visibility as well as its prime location across the street from the first showroom and in the middle of the district’s already flourishing residential neighborhood,” said Pierre Berardo, General Manager of Roche Bobois North East US. “Based on heavy traffic and existing sales in the brand’s first showroom in the area, the highly anticipated opening of this new showroom, which will complete our brand’s offering, is set to receive a large amount of attention from homeowners in the neighborhood.”
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