Delancey Street Associates Kicks Off Leasing at the Rollins at Essex Crossing

Delancey Street Associates today launched leasing for 107 residences at The Rollins, a 16-story rental building located at the heart of the Lower East Side’s Essex Crossing project. Essex Crossing is being developed by Delancey Street Associates, which comprises Taconic Investment Partners, BFC Partners, L+M Development Partners and the Goldman Sachs Urban Investment Group. Douglas Elliman Development Marketing is exclusively handling the marketing and leasing for the project from an on-site leasing office, which opened this week. The official project website also launched today at

“The Rollins was designed specifically for residents who want to be right at the heart of the action in a dynamic neighborhood like the Lower East Side,” said Don Capoccia, Principal at BFC Partners. “With a Target and Trader Joe’s downstairs, a new park right outside, The Market Line – one of the largest marketplaces in the world – and a 14-screen movie theater across the street, prospective renters will be hard-pressed to find a building with the array of convenient amenities available to Rollins residents.” “Douglas Elliman is proud to be a part of this transformative development and the launch of the first in a series of rentals our team has collaborated on,” said JR Sena, Senior Marketing Director at Douglas Elliman Development Marketing. “The combination of a prime Lower East Side location, an elevated product with a boutique scale, unobstructed views throughout, a robust amenity offering, and many residences that feature private terraces, make the Rollins a standout in the marketplace.”

Rollins residents will be among the first renters to move into the nine-site Essex Crossing, which will ultimately include 1,079 apartments and condominiums. Much of the project will open over the next year, including 55 luxury condominiums at 242 Broome Street and rental residences at 115 Delancey Street, which will begin leasing residences later this year.

Residents will have convenient access just downstairs to Trader Joe’s and Target, which are expected to open in 2018 in the building’s retail space. Also later this year, DSA will open a 15,000 square foot public park next to the building. The park is designed by West 8, the renowned landscape architects behind the Hills on Governors Island, and will include a playground area, bench seating and bistro tables.

The Market Line, an expansive, bazaar-like marketplace spanning 700 feet along Broome Street at the base of three new Essex Crossing buildings, is located directly across Broome Street from the Rollins. At 150,000 square feet, it will be one of the largest marketplaces in the world, and house an eclectic mix of food, fashion and culture – from markets and prepared food, to a beer hall, to gallery and performance space. Last week, the Market Line announced its first batch of tenants, which include outposts of venerable local staples Veselka, Nom Wa Tea Parlor and Schaller & Weber. Adjoining the Market Line will be the new home of the Essex Street Market, a Lower East Side staple since 1940. Both the first phase of the Market Line and new Essex Street Market will open this year. And at the western edge of Essex Crossing, the International Center of Photography will open its doors to a new museum and school in 2019.

The Rollins is conveniently located just steps from multiple major subway and bus lines, as well as four Citi Bike stations, making it easily accessible to neighborhoods throughout the city. But for residents who just want it all right outside their door, they’re in luck: the Lower East Side was recently named both the most livable neighborhood and the best neighborhood for nightlife in New York City by The New Yorker.

Beyer Blinder Belle designed the Rollins, along with interiors from K&Co. Residences range from studios to three bedrooms, with select residences featuring private terraces. Prices start from approximately $3,000. The residences feature fully integrated stainless steel appliances, Bertazzoni ranges, Bosch dishwashers and Grohe fixtures. Each unit contains a washer and dryer as well as large windows to bring in natural light.

The building comes fully equipped with first-class amenities including an attended lobby, concierge service, a resident’s lounge with billiards and shuffleboard tables, a reservable private dining space and meeting room, TV lounge, built in banquette, and work stations. Outdoor spaces feature a rooftop terrace lounge seating throughout, dining tables, grills, and sweeping views of Manhattan. Additional outdoor space includes a residents’ elevated garden terrace and a public landscaped plaza just outside the lobby. The fully equipped state-of-the-art fitness center features Peloton bikes, a Wellbeats studio with on-demand fitness classes, and Activ Virtual Personal Trainer. The building is also pet friendly and features a pet spa, along with a children’s playroom and bicycle storage.

The Rollins, at 145 Clinton Street, is named after legendary jazz saxophonist Sonny Rollins, who lived in the 1950s where the building now stands. He often spent his days practicing on the nearby Williamsburg Bridge. “It was a very fond place for me,” he told The New York Times in December. “It really has a place in my heart.” Of DSA’s decision to name the building after him, he told the paper: “I don’t know what to say. I’m overwhelmed.”

Just as the building’s name plays tribute to the neighborhood’s artistic heritage, so will its western façade, which will be home to one of the largest murals in the city. In September, DSA issued a call for submissions to create a 220-foot long mural. The winning artist will be announced in the coming weeks.

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