Zellige tiles are the jewelry of the home. With a handcrafted quality that makes them as vast and varied as they are beautiful, these tiles bring personality and nuance to any space they cover. However, like most of the finer things in life, a balance of quality, style and accessibility can pose a challenge. Enter Zellige Home, a new e-commerce platform that’s marking a new era for the beloved Moroccan craft.
Instead of flying to Morocco and browsing countless souks to find the perfect option, Zellige Home is offering a streamlined, more accessible alternative straight to your doorstep. Not only does the brand offer easy-to-follow installation and maintenance through comprehensive guides and support teams, but it can also deliver in-stock styles anywhere in the United States within 10 days. And, with authentic, high-quality options available at a more affordable price point, Zellige Home is making tiles for everyone. “Our mission is to bridge the gap between aspiration and reality, making those Pinterest dream-home mood boards truly achievable,” says Jared Bret Hansen, chief marketing officer at Zellige Home. “We provide authentic, artisanal tiles that don’t compromise on quality or budget, empowering young creatives to refine their aesthetics and homeowners to make informed decisions about their home’s materials.”
For the team at Zellige Home, the idea stemmed from years-long conversations they had with other creatives in the industry. “One way or another, things always came back to access,” Hansen said. “They challenged us to think holistically about accessibility as our modus operandi.”
Between big-box retailers and fast décor, buying anything online can be met with a tinge of skepticism. However, Zellige Home’s tiles are handcrafted in Morocco, making uncompromising quality the brand’s northern star. “Our Zellige is an entirely handmade product, so variations and unique characteristics are to be expected, but we’ve set the bar high for what we’ll accept,” Hansen explains. “We want people to experience the tactile richness of that authenticity and to feel proud to have it in their homes.”
Zellige Home is ushering in a new era of home furnishings, which is exactly why we asked Hansen rapid-fire questions on the industry’s latest, greatest, and overhyped trends.
What’s one design trend everyone’s obsessing over that you think is totally overrated?
Overly engineered materials — authenticity always ages better.
If you had to choose just one tile from your collection to live with forever, which would it be and why?
Cream Two x Six. This style is incredibly versatile, offering seemingly infinite possibilities for creating patterns and dynamism. I find endless inspiration in the myriad ways people utilize it.
What’s the biggest tile mistake you see people making in their homes?
Following abstract tile rules. Myth-busting moment: Yes, you absolutely can use our authentic Zellige tiles around pools, fireplaces and floors. Our tiles are not just for walls or backsplashes; they are durable and versatile, perfect for any space in your home.
Fill in the blank: “Every home needs ___, but no home needs ___.”
Every home needs finishes that tell your story, but no home needs sterile, mass-produced trends.
What’s one design rule you think people should break more often?
I fervently wish people would embrace boldness. Tile that powder room from floor to ceiling. Create a cave of wonder your guests will lose themselves in at parties.
If you could tile one unexpected surface in your own home, what would it be?
The ceiling. Imagine dining beneath hundreds of handmade tiles shimmering like stars — pure magic.
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