With a shared interest in Danish tradition and ambition to democratize great design, BoConcept has partnered with global architects BIG – Bjarke Ingels Group – to launch its exclusive “Nawabari” Collection.
The collection design, led by Partner and Head of BIG Products Jakob Lange, was inspired by the Japanese art form of binding with ropes to forge close bonds. ‘Nawa’ means rope in Japanese, and the term “Nawabari” traditionally translates as stretching rope.
“When starting out with this collection we were looking for a new way of expressing furniture”, says Lange. “We were interested in the forms that are created when a material is bound with rope. The result is these sculptural organic shapes that become the core of this furniture family.”
Transforming shared spaces
Combining BoConcept’s simplicity and elegance with BIG’s future-thinking aesthetic and sense of purpose, Nawabari is designed to bring people together and transform shared spaces.
Nawabari comprises two sofa sizes, an armchair, two coffee tables and two pouf sizes. The collection can be used individually as standout pieces or grouped together to create a standalone area.
The collection can also be customized to meet the specific needs of each individual project. Upholstered with Gabriel’s wool-effect Blend fabric in six pre-defined colors the collection can beautifully enhance the sensorial design. Nawabari is also available across the BoConcept fabric offering.
Sustainability first
Sustainability considerations are built into Nawabari’s design. The sofas, armchair and pouffes are Greenguard certified when upholstered in the Blend fabric. Greenguard certification ensures products have low-emitting chemicals and low impact on indoor air quality.
Blend fabric also carries the EU Ecolabel and is certified in accordance with STANDARD 100 by OEKO-TEX®, meaning every component of this textile has been tested for harmful substances.
A debut at BIG HQ
Proving the collection’s desirability, Ingels has specified Nawabari to feature across several floors of BIG’s flagship new HQ in Nordhavn, the Port of Copenhagen, opening in AW/23. The vast industrial space, symbolic of the city’s design power, was also the setting for the global campaign shoot.
“BoConcept is known for creating elegant designs that are timeless and look good in any interior space. This collaboration brings a new spirit of informality and fun, characteristic of BIG’s disruptive approach,” says Paula Mc Guinness, the brand’s chief marketing officer. “We are proud to partner with Bjarke and his team on this collection.”
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