Benjamin Moore is cranking up the saturation heading into the new year. The paint brand announced Rasberry Blush as its 2023 Color of the Year. A charismatic shade of red-orange, the vivacious color is unapologetic in its boldness as it encourages a confident color statement.
“People are ready to bring color back into the home, taking a step outside their color comfort zones,” said Andrea Magno, Color Marketing & Development Director at Benjamin Moore. “Raspberry Blush 2008-30 and the Color Trends 2023 palette empower the use of statement colors that deliver delight and personality, while transforming rooms for incredible results.”
To commemorate this year’s selection, Benjamin Moore enlisted renowned electro-funk duo Chromeo to underscore the upbeat and optimistic tone of the palette and the dynamic role color plays in self-expression, much like music. Debuting today, Chromeo’s new song, ‘Raspberry Blush’ celebrates the positivity and enjoyment of life that both color and music can influence.
Designers and DIYers alike can experience the Color Trends 2023 palette at events taking place in select cities, and explore eight curated playlists that reflect the personality of each color and the spirit of the palette on Spotify.
Leaning into deeply saturated colors with undeniable charisma, the Color Trends 2023 palette celebrates the use of color to influence dramatic transformations. As living spaces are often an expression of individuality and personal style, the palette emboldens designers and homeowners to take color to unexpected places using eight Benjamin Moore paint colors.
- Raspberry Blush 2008-30
- Conch Shell 052
- Wenge AF-180
- Cinnamon 2174-20
- New Age 1444
- Starry Night Blue 2067-20
- North Sea Green 2053-30
- Savannah Green 2150-30
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