In celebration of Black History Month, Lamar Advertising, a leader in outdoor advertising, and Lamar’s Colossal Media division have teamed up with Black Artists + Designers Guild (BADG) to create a hand-painted mural on a wallscape in Brooklyn that will celebrate the power of Black Imagination and Collective Action. Founded in 2018, BADG is a mission-driven non-profit striving to build a more equitable and inclusive creative culture by advancing a community of independent Black makers in creative industries.
The mural, designed by BADG, features the organization’s manifesto: We are liberatory, celebratory, collaborative, community, active, activists. In addition to the mural location, the artwork will be displayed on Lamar digital billboards across the country throughout February.
“Each year, Lamar uses our Out of Home network to honor the achievements and contributions of the African American community during Black History Month,” said Sean Reilly, CEO of Lamar Advertising Company. “This year, we are excited to partner with the Black Artists + Designers Guild to share the brilliant work of their artist community, and to help deliver a reminder of the importance of inclusion and the need to build deeper connections within our communities among all people.”
Located on the corner of Berry Street and North 12th in historic Williamsburg, the 20’ x 45’ hand-painted wallscape will promote the excellence of Black artists, makers, and designers with a composition representing pride, strength and empowerment. The color palette highlighting BADG’s signature colors represents common vegetal dyes in African textiles. BADG intends for the mural to inspire deeper connection and collaboration within the Black creative community.
“Through this collaboration, we set out to create a visual representation of Black imagination and collective action,” shares Black Artists + Designers Guild Founder Malene Barnett. “This mural represents our BADG manifesto, the foundation for our action-oriented membership as we drive the industry toward equitable and inclusive spaces.”
The mural will be unveiled on February 10 and will remain on display through the end of April.
Photography courtesy of Lamar Advertising.
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