Rich Brilliant Willing Illuminates The New Creative Suites Hospitality Concept By Lyric In NYC

Brooklyn-based lighting design studio Rich Brilliant Willing recently partnered with Lyric, the technology-enabled real estate and hospitality venture known for designing, installing and operating a new class of flexible accommodations for travelers who want more space and experience.

Tasked with matching the building’s storied history and the designers’ modern approach, RBW collaborated with Lyric on creating the perfect fixture that differs from typical hospitality lighting.

“We wanted the lighting and the lobby as a whole to feel like an oasis from a bustling metropolis for out-of-town visitors,” said Irene Yu, one of Lyric’s interior designers. “We liked the idea of a chandelier with a copper-rusted finish to pay homage to the building’s industrial beginnings but paired with a warm, inviting light to welcome guests into the unique space.”

The results were two Palindrome chandeliers customized for 70 Pine, which was once the power source for several cities in the US. In mirroring the building’s background, the designers selected Palindrome because of its dynamic bent metal tubes that resemble electrical conduits. Guests are greeted with amber tones from these sculptural pieces in the lobby of Lyric’s first New York City location.

In the apartments available across four floors, Lyric’s Creative Suites are adorned with carefully placed Pastille sconces in the entryway that set the tone for flawless design while blending seamlessly with other local artists. RBW managed to modify the sconces by adding a plug-in solution for Pastille, which was crucial in supporting the designers’ vision as they faced project constraints.

“We are grateful to have the opportunity to be a part of this one-of-a-kind building renowned for its Art Deco architecture and ornate details, “ says Theo Richardson, one of Rich Brilliant Willing’s founders. “We feel as if we have found the right balance of bringing a timeless point of view to such a historic building.”

For more like this, be sure to check out the recently renovated interiors of the Woodlark Hotel in Portland. 

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